Many women still don’t feel they belong in the world of fitness. 

And female empowerment doesn’t speak to all. 

But many don’t realise they already move so much for others. Their bodies carry, lift, support and comfort. 

This Girl Can needed to celebrate “left-behind” women who have started moving for themselves.

So we reclaimed an old male-gaze song to say to all those female bodyrockers out there:

“we like the way you mooooooooove”.

Role: Senior Creative