Oddbox

Supermarkets have made our fruit and veg suspiciously perfect.

So we set out to celebrate the wonky, weird and wonderful, turning rescued produce into characters through a series of playful, highly crafted vignettes, mixed with lo-fi UGC to give the film a sense of spontaneity.

The result was a colourful, irreverent TVC that made the case for oddity without ever feeling like an ad about food waste.

Role: Creative Director / Director