nspcc - Leng or Liar?

Role: Creative Lead, 1st AD

The brief: Create a piece of content for NSPCC / Childline that raises awareness and educates 11-18 year old boys the rising problem of sextortion online.

The challenge: How do you make sextortion … well, not utterly bleak and a topic a young person will actually want to click on and engage with? Or talk about it in a way that isn’t patronising or preachy? Meet them in the spaces they are already in with content in the styles and with talent they already love.

The result: A hilarious and entertaining YouTube challenge video, featuring rising stars WhyDee and Kay the Jeweller from The Charvas and BBC Radio 1 Presenter Richie Brave.